Articles

OBJECTIVE: 

Thornton’s Motorcycle Sales is a family owned & operated dealership in southeast Indiana, nestled between Indianapolis and Cincinnati, Ohio. What started out as a passionate hobby for John Thornton back in the 70’s is now a 24,000 sq ft facility including a warehouse of inventory. Thornton’s is run on the strong Christian principles of the owners coupled with a passion for all makes & models of motorcycles & ATVs. While their team does an incredible job with folks that stop by the dealership, they wanted to increase their online presence by driving more traffic to their website and generating more online leads.

SOLUTION:

General Managers, Tammy Schwagmeier and Myron Barnes signed up for the Local Web Dominator’s digital marketing solution, including the Facebook advertising component.  For a local dealership with a small-town feel, these guys have great instinct for what works with digital marketing.  Instead of growing the likes they have on Facebook, they directed their budget to drive Facebook visitors to their website. The strategy to use Social Media to help drive online leads to their website is still under-utilized in the powersports industry, and Tammy and Myron were happy to jump in early and reap the benefits. 

RESULTS:

Last month, the Facebook campaign was seen by 41,354 motorcycle & ATV riders within 50 miles of Versailles, IN while they were scrolling through Facebook.  

Plus, the ads generated 533 visitors to www.thorntoncycle.com. In fact, the campaign increased website traffic and conversions (leads) by 5%. That translates to 19 total conversions in one month from the Facebook ad campaign alone.  With a closing ratio at the industry average of about 10%, that means that Thornton’s could sell 2 units from the Facebook ad campaign, in one month!  That’s a pretty powerful way to put social media to work for their dealership.   

Want to have an email marketing program that was created exclusively for the Powersports industry, has pre-populated images and ad copy, and generates killer results?  Firestorm is a FREE component of the Local Web Dominator program.  Give us a call today at 877-242-4472 and we’ll be happy to show you around.

We just wrapped up our Fall Marketing Boot Camp, and we’re only a few days post-election.

I have to say, I couldn’t be happier with how both turned out.

The New Year will be starting soon, making this a really good time to reflect on this past year and plan for the next one.

At Powersports Marketing, we are always setting goals, targets, and making commitments to better performance. It’s what has led to the success we’ve experienced in the past and what will drive us to excellence as we move forward. 

I’d encourage you to do as we do here each year and do three things:

1. Decide

2. Commit

3. Succeed

Decide that 2017 will be the year that you will determine the trajectory of your dealership through conscious action.

Commit that you’ll actively work to create and cultivate a positive culture in your dealership, making it both a great place to work, and as a result, a great place to visit and buy. Dealership culture flows down from the top, and over time, it can be difficult to maintain. Every dealer I have ever met got into the business because they loved motorcycles. It’s a passion-based business. Unfortunately, running a dealership can be tough. As you know, it can be really tough. That can take a toll. As I used to tell my GMs, it’s important to always remember that we work in a toy store. That’s what our customers think. Customers are looking for an excuse to come to your dealership. That’s what WE thought the first time we showed up in one, and even the first day we went to work there. Over time, that changes, and it isn’t as exciting as it once was. That can be reflected in our attitude, and that attitude is then mirrored in every department. And not only is it mirrored, it gets amplified. Setting a good tone lays the foundation for success.

Commit that you will take every opportunity to learn about how to work ON your business instead of just IN it. Decide to attend events like our Marketing Boot Camp (we’ll have two next year) where you’ll learn the newest (as well as time-tested) marketing best practices tailored specifically to a powersports dealership. Your interest and enthusiasm to make the business better will be noticed, and will continue to create a positive culture in your dealership. Not only that, but enthusiasm is contagious. Others will want to participate.

Commit that you’ll have a clear policy on good data acquisition and accuracy. This is the gold in your dealership that allows you to grab success by the reigns and make sales happen instead of hoping they do. The MIC has said for years that in any given market only 3-6% of people ride motorcycles. Knowing who they are is more than half the battle. The ability to target exactly the right audience with direct response marketing that brings them back into your dealership creates the path to success. 

Commit to using the data you will be harvesting to proactively market to your buying base, touching them 52-104 times per year through event based marketing, e-mail marketing, and online digital marketing. It will be hard. You will be tempted every month to just skip it this month, just this once – I’ll pick it back up next month…

That’s deadly thinking. Don’t give yourself an excuse to give up. It’s simple physics: objects in motion tend to stay in motion – objects at rest tend to stay at rest.

Keep moving, keep going – I guarantee the competition is.  

We’ve had the privilege to see dealers across the country follow the steps I outlined above and experience success better than they ever expected. It’s not the easiest path to take, but most things worth having don’t come cheap.  It looks like the political climate is going to be more conducive to small-to-medium sized businesses than it has been for a long time, and I’d like to encourage you to capitalize on the opportunities it will bring.

Here’s to a great 2017 to you and your dealership – and of course, we’d love to help be a part of making it great. 

Talk Soon,

Brad

DEALERSHIP:

Arkport Cycles is one of the largest dealers in New York State for Harley, Honda, Suzuki, Yamaha, Kymco & Arctic Cat. Located in Hornell, NY, they’ve been a family-owned business since 1972 and are still going strong. 

SOLUTION:

One of the biggest challenges dealers are faced with is marketing. Most dealers lack a plan so they end up making reactive advertising decisions and randomly buy radio, tv and newspaper because they know they should be advertising. They react. If they have poor weather and traffic slows, they buy a big radio campaign hoping to drive traffic. If they have a couple busy weeks, they hold off on marketing hoping well-timed weather keeps the door swinging. If the economy takes a step backwards, they stop spending to conserve cash. These ‘Market Driven’ dealers wind up leaving themselves completely vulnerable to the whims of elections, the weather, market and economy.

‘Marketing Driven’ dealers have more control over their business because they have a pro-active, integrated, direct-marketing plan designed to touch their buying base 52-104 times per year that is quantifiable. So, barring a natural disaster, ‘Marketing Driven’ dealers experience predictable growth. 

Arkport Cycles made the conscious decision to put more control in their hands this year. We started by identifying their ‘Buying Base’ made up of two groups of customers: 1) Past Customers who’ve spent money with their store in the past four years in Sales, Service & Parts. The Sharp Shooter Program helps dealers grow by increasing the number of ‘Active Customers’, those who spend money with your dealership every 12 months. Most dealers have only a fraction of their database actively spending money with them, representing a huge opportunity for growth. Arkport Cycles had 5,100 past customers within 30 miles of the dealership who’ve spent money with them in the past four years. 

Next, we found their 2) Conquest Customers, folks who live in their backyard and ride what they sell but haven’t bought from them. Arkport has 3,242 of these competitor’s customers and other orphan owners living within that same 30 miles of their dealership. These two groups of customers are called a ‘Dealership’s Buying Base’ because this is where the majority of their sales are going to come from.

Once we identified their ‘Buying Base’, we put together a multi-touch, direct-marketing plan designed to touch them 52-104 times per year. This essentially puts a fence around their herd and guarantees they’re staying in front of every real opportunity they have to sell a unit, parts or service in their backyard.

Once we’ve identified the ‘Right Audience’ and the ‘Right Media’, we turn our attention to the ‘Right Message.’ The Sharp Shooter message focuses on the party which increases frequency of visits to our clients’ dealerships. Simply put, the more frequently customers walk through your doors, the more often they will purchase from your individual departments resulting in increased ‘Average Annual Customer Value.’ 

When you increase 1) The Number of Active Customers and 2) Their Annual Average Customer Value, your business grows predictably.

RESULTS:

Arkport just finished their second event using the Sharp Shooter Program. Their first event was, “…extremely successful with a ton of traffic!” After her second event, Jenny said, “I had an idea of what the traffic was going to be after our first event, but it far exceeded my expectations.” 

The store was so busy, Jenny ended up calling some of her best customers to help out with demo rides and working the event. Customers drove from as far away as two hours to attend. They ended up taking 40 trade-ins on Saturday, but were unable to finish all the deals because they didn’t have the specific model or color in-stock. The regional H-D rep showed up for the event and was blown away by the traffic and the overall success of the event.

LOOKING FORWARD:

What’s next? We are officially into the 4th quarter and that means ‘Hallo-Thanks-Mas’. Between Halloween and Christmas Day, the average American consumer will spend 70% of their entire, annual discretionary budget. How much of that budget are you going to capture? Don’t make the mistake of pulling your advertising dollars back this year and leaving it to hope. Let us help you have a record 4th quarter. When you become a ‘Marketing Driven’ dealer, you can move the needle all year long. Check out the inserts for a sample of a proven winner. 

For more information on how the Sharp Shooter Program can help put more control over the growth of your dealership in your hands, give me a ring on my direct line at 877-242-4472 ext: 112 or visit us at www.PowersportsMarketing.com. Happy selling.

DEALERSHIP:

Harley-Davidson® of Louisville set down roots over 70 years ago in the ‘Gateway to the South’. On their website they ask you to, “Stop in anytime for a cup of coffee and some good old Southern hospitality.”

OBJECTIVE:

Increase market share from competitors and generate more quantifiable leads from the dollars being spent in marketing.

CHALLENGE:

Traditional marketing had always been a challenge for H-D® of Louisville. In the past, the dealership depended on radio, billboards and some print advertising to reach new riders. Like many dealers, they struggled with quantifying the effectiveness of this style of advertising and they weren’t convinced it was working.

SOLUTION:

The General Manager, Jay, began carving off new market share. Here’s how we identified all the Harley owners who lived within 30 miles of his dealership but haven’t bought from him. We combined that list with past customers from their Talon DMS, customers who spent money with the dealership in the past four years and customers that lived within 30 miles of their store. 

Once we identified their ‘Right Audience’, we went after them with the ‘Right Media’. We utilized 12 direct-marketing strategies including direct mail, a recorded call blast, email blasts, social media updates, in-store fliers, in-store signage, a web banner, a lead magnet and even more to ensure the target audience was reached multiple times leading up to the event. 

Using up to 12 touches per campaign guarantees they will touch their buying base 52-104 times per year. At first that number of touches may sound like overkill, but what we’ve proven is that frequency of touches produces a system of Predictable Growth and the dealership 1) Grows the number of Active Customers spending money with the dealership every 12 months and 2) They increase the Average Annual Customer Value. 

To generate leads, each piece of communication incentivized folks to go online and complete a survey to tell the dealership two pieces of information: 1) First and Last Name, Email Address and Phone Number & 2) What they want to buy from the dealership. This typically generates hundreds of leads for not only unit sales, but parts & accessories, Motorclothes and service as well. Combine this formula with consistency and we are systematically carving off new market share and generating more leads for Jay and the team at H-D of Louisville

RESULTS:

H-D of Louisville has executed five Sharp Shooter Programs in the last five months and have generated 1545 sales opportunities for their individual departments. Broken down, this means the Sharp Shooter Program has generated 293 new & used unit leads, 436 parts & accessories leads, 165 service leads and 464 apparel leads. By increasing frequency of visits to the dealership and generating a consistent stream of leads, these guys are increasing both the number of customers spending money with them and their average annual customer value. Jay said, “The Sharp Shooter Program is the best dollar you can spend in marketing.”

LOOKING FORWARD:

If you haven’t planned your marketing for 2017 yet, please ask yourself the following questions: How are my sales year over year? What does my marketing mix look like? Can I quantify my results? And, am I satisfied with those results? If sales are stagnant and the answer to the last two questions are, ‘No’ then it’s time to ask, “What changes am I going to make with my 2017 Marketing Plan?” 

We’ll help you start planning your 2017 Marketing Calendar with a FREE Market Analysis. It’s a two-step process 1) We pull a 4-year history of past sales, service & parts customers and 2) compare them to a list of conquest customers (people who ride what you sell and live in your backyard but have never bought from you). 

For more information on how the Sharp Shooter Program can help 2017 be your best year yet, give me a ring on my direct line at 877-242-4472 ext: 112 or visit us online at www.PowersportsMarketing.com. Happy selling.

OBJECTIVE:

The team at Cowboy Harley-Davidson of Austin are proud of the incredible level of service they offer to all their customers, which is evidenced by the thousands of incredible reviews on their review site and on their Google listing. In spite of their massive 53,000 sq. ft. showroom (which is quite impressive), they strive to maintain that ‘small town shop’ feeling.  Every member of the dealership makes an effort to treat their customers like family.  And it shows. One way they win over the local Harley riders is by the fantastic events they host at the dealership.  Everyone loves a party – and the folks at Cowboy H-D of Austin are no exception.  One of their objectives is to make sure their local riding community knows all about their upcoming events and feels like a welcomed member of the Cowboy family.

SOLUTION:

Marketing Manager, Andrea Gutierrez, has the responsibility of creating compelling email marketing messages each week to ensure her customer database stays updated on all the upcoming events. Cowboy Harley-Davidson wants their customers to ‘feel the love’, so they have a strategy for sending emails that are interesting and that focus on the party (not a stuffy corporate message all about finance offers).

For anyone that’s had the ‘privilege’ of creating marketing emails, they understand that staring at a white screen trying to be compelling and creative each and every week is a HUGE challenge.  That’s why Andrea jumped into the Firestorm Email system within the Local Web Dominator Program and started cranking out killer emails using the powersports-specific, pre-made themed templates.   Now, in a matter of minutes (not hours), Andrea’s able to touch base with her entire customer list at least once a week to share the cool events that are happening at the dealership.

 RESULTS:

There have been rumors around the marketing world for years that indicate that email marketing is dead (being replaced with more shiny, exciting things like Social Media and mobile apps).  But, both the Cowboy H-D of Austin team and their customers can attest to just how wrong those rumors are.  The emails being sent out of the Firestorm email program are using email marketing best practices, with killer creative graphics, wrapped in a theme that customers are excited to open and read.  And as such, they’ve seen some incredible results.  

For the month of September, Cowboy Harley-Davidson of Austin sent 6 emails to their customer database (a list of more than 9,000 customers).  Each email had an average open rate of 15% which is right on par with the industry average.  However, the really exciting part of the data is the Click Rate.  Click Rates in email marketing are kind of like Click Through Rates for Search Engine Marketing.  Impressions (AKA: Open rate) are really good to have, but the real traction happens when folks click on your email and visit your website for more information.  The industry standard for click rates range between 2-6%.  The average click rates for Cowboy H-D is between 8-13%!  WHOA!  It’s amazing what happens when the marketing emails are sent regularly, using email marketing best practices, and focus on the party (not just the finance offers).

Want to have an email marketing program that was created exclusively for the Powersports industry, has pre-populated images and ad copy, and generates killer results?  Firestorm is a FREE component of the Local Web Dominator program.  Give us a call today at 877-242-4472 and we’ll be happy to show you around.

We’re quickly approaching the time of year where business is happening so fast that we sometimes abandon our well-known business best practices because we feel that so much is happening that we just don’t have time to do things properly.

We make excuses. I get it. I’ve been there. I’ve been behind the counter at Christmas time for more years than I care to think about. More years than some folks reading this have been alive. That last sentence actually stings a little.

The point is, we can’t abandon best practices out of convenience. What I’m talking about specifically is the best practice of having a good data acquisition strategy in place and following it. Having good, accurate name, address, email, and phone information is key to a dealership’s success.

During the Christmas season, traffic levels go off the rails the closer you get to the big day, and the temptation to just get people out the door can be huge.

If you’ve followed us for any length of time, or been to one of our marketing boot camps, you’ve heard us talk about the number one hidden asset that your accountant won’t tell you about: your customer list.

We also talk a lot about being a MARKET driven dealership vs. a MARKETING driven dealership. 

Market driven dealerships operate and are successful based on market conditions, which are fickle at best. They are affected (good or bad) based on any number of things that are out of control of the dealership owner – bad weather, local economy, national elections, etc. 

It’s like they unlock the doors and wish for the best. It’s a terrible way to run a business, let alone live. Talk about bleeding ulcers…

With good customer data, a dealer can have a marketing driven dealership. We are a niche, passion driven market. By having good customer data, you have the ability to target exactly the right people, using the right media, with the right message, at exactly the right time. You no longer hope for the best, you control your outcome.

Of course, this all starts with committing to the strategy – even when it’s tough. 

Average annual client value has been shown to be $675 gross profit. That’s per person. So, having the ability to reach out to those people and get them back into your dealership not only ensures that you get all of that $675 (and not another dealer), but gives you a shot an increasing that average value. And it doesn’t stop there – according to the Motorcycle Industry Council, the number one reason people get involved in riding is the influence of friends and family. It’s been the number one reason forever. So it stands to reason that if you’ve got the ability to reach out to those interested in riding with a compelling message, as they influence their friends and family and those people will be coming to YOUR dealership, bringing their money with them.

This is what we call a predictable growth strategy, and we have seen it work hundreds of times in every state. 

The hitch is, you need the data to make it really successful. That’s why it’s so important not to abandon best practices when they get tough during the Christmas selling season. 

Sure, there are times that the lines get long at the parts counter. I’d advise getting extra staff, and adding impulse buying options at the registers so that people have something to look at as they are waiting the extra few seconds while employees are ringing up folks properly. It works at grocery stores, it’ll work at your dealership too. I’ve done it.

Engage your staff in the effort to harvest good customer data. Help them understand that being able to market to customers and bring them back in is good for everyone. Good sales equals good job security – it’s especially easy to get buy in if they are on an incentive based pay plan (the best kind of pay plan). 

The only time there may be more folks coming to your dealership is at the start of spring – and that may or may not actually be the case depending on your geography. The point is, that while you have the opportunity to get good customer data it’s imperative that you do so.

I encourage you to make proper customer data acquisition a hill you’re willing to die on through the Christmas season. If you do, you will be locked and loaded to have a very successful 2017.

 What is your mission?  In other words, let’s cut through the clutter of everything your dealership does and answer the question… why does your dealership exist? 

Why do you do what you do; what do you stand for?

Many businesses write out a Mission Statement to communicate their mission & vision. While I’m a huge believer in the power of a good Mission Statement, I don’t believe that just having one is the end-all to a dealership’s problems. 

Most mission statements are generic, stale and completely useless. Often times they actually do more harm than good. For instance, when customers and staff know your mission statement, but it’s not genuine or lived out/executed, it’s nothing more than a constant reminder that having integrity and doing what you say you’re going to isn’t important in your organization.

At Powersports Marketing our mission is: “To enrich lives by providing powerful turn-key marketing, so people, businesses and our economy can thrive.”  Our goal is to enrich the lives of Dealer Principals, the dealership staff and customers, to grow the industry as a whole, which can impact the entire economy. 

We often discuss this (and our vision) with our staff to create a culture that desires a win-win for everyone we come in contact with. 

In my articles over the years I’ve mentioned Proverbs 29:18 a few times. It says, “Where there is no vision, the people perish…” What is your vision? Without vision your staff is just going through the motions and your business is more dependent upon the market, the weather and the economy than it should be. Without vision and passion your marketing isn’t working as it should be either.

The advantages of being mission-driven are large and ongoing and impact customers and staff. Below are some benefits of being mission-driven in not only your operation, but in your marketing as well. 

1. Gains interest from the affluent. People who have money spend it decisively – they are more careful with their money.  That can make it more difficult to earn business from them, but they are often more loyal. Plus, the affluent will spend more money with you and have a higher annual customer value than the non-affluent.  The affluent have a very strong preference for choosing companies that are more than “business as usual.” 

On the opposite side of the equation, poor people often just hope you can get them financed. Most won’t be able to buy, and even if they can/do, you’ll never see most of them again for additional purchases of PG&A or service.

2. Increased profits. Mission-driven marketing will generate more responses from your buying base (past customers and conquest riders in your area) and result in a higher frequency of visits. When you get more riders to come through your doors more frequently it’s a system for predictably growing your dealership.

3. Increased loyalty. Mission-driven marketing focuses on the emotional side of the purchase/shopping process. It utilizes 1-to-1 relationship style marketing instead of one-to-many and drives an elevated and emotional level of engagement. It gives customers a go-to place to come back and do business again and again.

4. More new clients. In addition to being very good at keeping old customers, mission-driven marketing also excels at bringing in new ones.  91% of consumers said they’d switch to a brand associated with a good cause, according to a recent study. 

5. Stronger awareness & a positive image. Aligning yourself with a higher mission enables you to be seen in an ‘operating for a greater good, rather than your own’ point of view. This is good, especially in a time when businesses and business owners are seen as evil, selfish and uncaring. Being mission-driven differentiates you in a significant way. 

6. Attraction and retention of high-quality employees. Am I saying that when you do mission-driven marketing you’ll have better luck at building a great team? Absolutely. Where there is no vision, the people perish. 

It’s no secret that one of my favorite restaurants is Chick-fil-a. They have the absolute best employees of any restaurant (especially fast food), hands down.  Chick-fil-a doesn’t pay more, have a super easy workload, or better hours of operation – what they do have is an excellent vision/mission that’s incorporated into their entire culture. 

Our Sharp Shooter and LWD programs are distinctly mission-driven. Our goal is to touch your buying base 52-104 times per year. We not only build loyalty for the long-haul for our clients, we also generate quantifiable traffic and sales for a positive ROI on marketing dollars spent - right now! It’s time to stop all the image-enhancing advertising designed to build your brand. It’s a complete waste of money. 

It’s time to build something greater. Call me to discuss - 1-877-242-4472.  

- Tory

The 6-P Rule: Prior Planning Prevents Piss Poor Performance. I can’t remember if I first heard that one from my dad who is retired Air Force or my late cycling buddy, T.A., who was a Marine. Either way, it stuck to my ribs. I’ve tested this rule in many ways and many times over the last 40 plus years, and the rule always wins. First in school, then in sports, business, and even in family life of being a husband and a father. No matter how many times I show up for a situation in life unprepared, I always lose. 

Nowadays I’m pretty seasoned in the art of, “If you’re gonna be dumb, you’d better be tough,” and it feels good to already have a plan in place for 2017 and beyond. In fact, here at Powersports Marketing we’ve taken our planning well into the future. With the help from a great book called Traction by Gino Wickman, my leadership team and I have created a big picture vision by setting a 10-year goal based on realistic sales history and previous year-over-year growth. Then, using the same math, we rolled it back and painted the picture for where we should be in 3 years. We then rolled it back again to a 1-year goal, and now we live in a 90-day, quarterly, goal world.  We’ve also factored in our existing company core values, created a core purpose, and have very specific marketing strategy. 

What’s exciting is that if we execute our marketing strategy the growth will come. It’s a Predictable Formula.  In fact, it’s the same principle based growth formula we teach our dealer clients in boot camps and online presentations. 

The 90-day world we’re living in right now is focused on three of the biggest holidays and marketing opportunities of the year: Halloween, Thanksgiving, and Christmas. Or Hallow-Thanks-Mas as we like to call it. 

When we execute our 90-day Hallow-Thanks-Mas plan, here is what the Predictable Growth Formula looks like in action. 

Annual increase in customer list size + annual increase in customer value (or the same) = Annual Growth. Simple math. 

The two fundamentals behind the Predictable Growth Formula are:

1. Generating new leads. (Growing New Customers)

2. Increasing the value of existing customers/ reactivating lost customers. (Increasing Retention)

The objective of the Predictable Growth Formula is to experience growth year after year, despite elections, weather, the stock market, etc. 

Too often business owners mistake having an “up year” with growing. There is a HUGE difference. Most businesses are market driven, meaning their results vary based on the ebb and flow of the economy. Businesses who execute the two previous mentioned fundamentals experience Predictable Growth and are marketing driven. They’re not sitting around waiting for the market to come to them. 

But to accomplish Predictable Growth in this very important last quarter of 2016 you must first embrace the 6-P Rule. With no plan, you’re just another reactive dealer sitting around waiting on the door to swing. 

Let’s dive a little deeper into the difference between a Market driven dealer versus a Marketing driven dealer.  

A Market driven dealer is oblivious to its number one asset. It’s customer list. A Market driven dealer doesn’t invest in and train its staff, nor does he have a Q4 and beyond marketing plan to take advantage of the massive holiday spending that is about to go down. A Market driven dealer isn’t aware that Amazon and his competitor down the road are all fighting for a piece of that holiday spending as well. A Market driven dealer will react, and whatever the outcome of his holiday sales are come January 2017, he will blame the good or the bad on the outcome of the election. 

A Marketing driven dealer understands that his customer list is his number one asset (what I often refer to as “The Number One Asset Your Accountant Forgot to Tell You About”). A Marketing driven dealer trains his staff on how and why capturing accurate data on his customers is of the utmost importance. A Marketing driven dealer has a pro-active plan and is doing an integrated, lead generating, marketing plan for Halloween, Thanksgiving and Christmas, and will finish the year strong come hell or high water.  

Ultimately, continual growth is achieved by executing the 6-P Rule, and now is the time to take action. If you’re reading this right now, then you understand we’re practicing what we preach because this newsletter is part of the plan.  

Pick up the phone right now and call us to get your Hallow-Thanks-Mas campaigns on the books, so you can finish strong regardless of Trump or Hillary and learn more about how the Predictable Growth formula can help you in 2017 and beyond! 877-242-4472.